Search strategy
Keyword research, competitor review and opportunity mapping so every optimisation is tied to the searches your audience actually makes.
SEO and search marketing
SEO
Get found by the right people at the right moment. We build SEO and SEM campaigns that improve visibility, attract qualified traffic and turn search intent into measurable growth.
Search visibility built on strategy, content and technical foundations
Good SEO is not a checklist. It is a connected system of research, site structure, technical performance, useful content and ongoing optimisation. We help your website become easier for search engines to understand and more useful for the people you want to reach.
When paid search is part of the mix, we connect your SEM campaigns to the same keyword insight, landing page priorities and reporting rhythm so organic and paid search work together instead of competing for attention.
What we improve
We focus on the parts of search performance that create durable gains: discoverability, relevance, authority and conversion.
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02 Technical SEO
Site speed, crawlability, indexation, metadata, redirects, schema and structural fixes that help search engines read your site clearly.
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03 Content optimisation
Page copy, headings, internal links and content plans shaped around intent, clarity and the questions your customers need answered.
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04 Reporting and refinement
Clear performance reporting, ranking insights and ongoing recommendations so your SEO keeps adapting as the market changes.
SEO that compounds over time
Organic search can become one of your most valuable acquisition channels when the work is structured properly. We review the way your website is built, how your pages are written, what your competitors are doing and where your best growth opportunities sit.
From there, we prioritise the improvements that can move the needle: technical fixes, stronger landing pages, useful content, clearer metadata and smarter internal linking.
Talk To An SEO SpecialistSearch Engine Marketing (SEM)
When you need immediate visibility, SEM can put your business in front of people already searching for what you offer. We plan, launch and manage Google Ads campaigns with a focus on search intent, conversion tracking and careful budget control.
Every campaign is shaped around the action you want people to take, from enquiry forms and calls through to ecommerce purchases and booked appointments.
Plan A Paid Search CampaignSEM campaigns built for intent, not guesswork
Paid search works best when the campaign structure, keywords, ad copy, landing pages and tracking all point toward the same commercial goal.
Campaign planning
We define the audience, search intent, offer, budget and conversion goal before ads go live.
Keyword and ad setup
Campaigns are structured around high-intent searches, clear ad groups and focused messages.
Tracking and landing pages
We help connect campaigns to conversion tracking, forms, calls and landing page improvements.
Optimisation and reporting
Performance is reviewed regularly so spend can shift toward the searches, ads and pages that are working.
Search services we can support
Whether you need a one-off audit, an SEM launch or ongoing search management, we can shape the work around your website, team and growth goals.
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SEO audits
A practical review of technical health, content gaps, rankings, analytics and search opportunities.
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On-page optimisation
Titles, descriptions, headings, page structure, internal links and content updates that make pages clearer.
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Authority building
Content and outreach recommendations that help your site earn trust in competitive search spaces.
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Technical fixes
Crawl, indexation, schema, speed, mobile usability and redirect improvements for stronger foundations.
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Local SEO
Optimisation for location-led searches, Google Business Profile performance and local discovery.
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SEO and SEM alignment
Shared keyword insights, landing page recommendations and reporting across organic and paid search.
Ready to make search a stronger growth channel?
Tell us where your search performance is now and what you want to improve. We will help identify the clearest next step, whether that is technical SEO, better landing pages, a paid search campaign, or a joined-up SEO and SEM plan.
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Give Us A Call 1300 656 110
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Kelly Walter, CEO - Daily Orders
I've been very impressed with Light Media's copywriting team. They were given a simple brief and blog titles and have come back with exactly what I need, every time. SEO focused, great content and I don't have to change a thing! Very impressed with this service
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Andrea Lott, CEO - ACNEM
Great collaborative team, a forward thinking company; solutions focused that goes above and beyond to deliver results. Cannot recommend enough!
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John McDonough, COO - AusCycling
AusCycling's new digital presence is the product of a highly effective collaboration with the Light Media team. We asked for professional and informal, serious and fun, and are delighted with the result!
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Robin Werth, Marketing Manager Andi-Co
Light Media are both responsive and proactive. They have a friendly, knowledgeable team and continue to provide on-going support.
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Jim Ilievski, CEO - CKI Group
Light Media created an incredible result for our company - going beyond the brief to deliver an impressive website for us! Amazing Job!!
